About Us
At Tafara, we are transforming the retail experience in Saudi Arabia with a focus on quality, affordability, and sustainability. Guided by a clear vision to open 25 retail outlets by 2030 and launch a cutting-edge e-grocery platform by 2028, Tafara is committed to becoming a leader in the region’s retail landscape. We proudly serve families and expatriates, offering a wide range of products tailored to diverse needs. As a strong supporter of Saudi Vision 2030, Tafara prioritizes local sourcing through partnerships with Saudi-made product suppliers. This commitment not only supports the local economy but also reflects our dedication to fostering sustainability and delivering affordable solutions to our customers. Our flagship brand, Tafara Market, delivers an exceptional shopping experience, while our
sub-brand, Tafara Express, offers a more compact and convenient option for smaller spaces. As we continue to expand into new regions across Saudi Arabia, our focus remains on delivering value, fostering innovation, and contributing to the growth of the local economy.
Tafara is more than a supermarket—it is a promise of excellence, rooted in our values of quality and sustainability, and designed to make life easier for the
communities we serve.
CEO’S Message
Hisham Arafath (Chief Executive Officer)
“ We strive to build a brand that stands as a cornerstone of convenience and excellence for the communities we serve ”
At Tafara, we are dedicated to creating a modern and efficient supermarket experience that delivers value, quality, and trust. Our vision extends beyond being a neighborhood grocery store—we strive to build a brand that stands as a cornerstone of convenience and excellence for the communities we serve.
As we continue to expand, we remain focused on delivering consistent value to our stakeholders. Tafara is not just a supermarket; it is a brand built on integrity, reliability, and forward-thinking strategies. We welcome you to join us on this journey of growth and success.
With a strong focus on operational efficiency, superior product offerings, and customer-centric strategies, Tafara is positioned for sustainable growth. Our bakery and deli counters set us apart, showcasing our commitment to quality and innovation in a competitive market.
Our Mission
At Tafara, our mission is to deliver quality, affordability, and sustainability through a wide range of locally sourced and globally imported products. We strive to create a modern, customer-focused retail experience that empowers communities and drives innovation.
At Tafara, our mission is to deliver quality, affordability, and sustainability through a wide range of locally sourced and globally imported products. We strive to create a modern, customer-focused retail experience that empowers communities and drives innovation.
We aim to actively support Saudi Vision 2030 by promoting locally made Saudi products and fostering partnerships that strengthen the local economy. Our focus on sustainability reflects our dedication to preserving resources and contributing to a better future for our communities.
Through continuous innovation and customer-centric strategies, Tafara strives to be more than a supermarket. We are building a modern retail ecosystem that empowers communities, enhances convenience, and sets new standards for excellence in Saudi Arabia and beyond.
Our Vision
At Tafara, our vision is to become a leading name in retail by creating a modern, efficient, and customer-centric shopping experience. We aim to open 25 retail outlets by 2030 and launch a state-of-the-art e-grocery platform by 2028, ensuring convenience and accessibility for all.
By embracing innovation, sustainability, and quality, we strive to meet the evolving needs of our customers while fostering economic growth. As we expand across Saudi Arabia, we are committed to building a trusted retail brand that reflects excellence, supports communities, and delivers value at every step.
Our Target Market
At Tafara, our focus is on catering to a diverse customer base with unique needs and preferences.
Our primary target market includes:
Individuals & Families: Providing a wide range of affordable and high-quality products for everyday household needs.
Expatriates: Offering globally imported products alongside local essentials to meet the tastes and preferences of international residents.
We aim to serve customers across urban and suburban regions of Saudi Arabia, with an emphasis on accessibility and convenience. Our thoughtfully curated product range, combined with competitive pricing, ensures we meet the demands of both regular shoppers and those seeking a quick, hassle-free experience.